“Take on the Machine” is the brand new Scion Campaign produced by Jamee Natella and Jon G, which recently finished filming in Vancouver. Although the footage is not yet released, we can still show you some production photos! Simon Needham, who directed the shoot said, “In this campaign, the city represents ‘the machine,’ and it signifies the obstacles our young, male audience members face in their daily lives, while the 2011 tC is the answer for taking on the machine, and winning,”. Check out our behind the scenes photos!